RLRobert Lair.Let’s talk ↗
Robert Lair in a thoughtful pose

Independent consulting & advisory

I understand business.
I understand people.
I understand code.

AI Strategist & Technology Advisor

Helping small and midsize businesses connect business goals, people, and technology.

From Microsoft’s ASP.NET debut to practical AI.A little about me ↓

THE PERSON BEHIND THE WORK

Hi, I’m Bob.
I connect the dots.

I’m Robert Lair—a software entrepreneur, author, and technology advisor. My favorite part of any project is sitting with a business leader, understanding the vision, and figuring out how to bring it to life.

I’ve worked across the development lifecycle, from writing code to leading product development and serving as CTO and CEO. I bring that whole perspective to the table.

Explore my experience ↗
AI-generated illustration of Robert Lair presenting AI Strategy
AI-generated speaking illustration
30+Years across business & technology
6Technical books authored or co-authored
OnePerspective connecting vision to execution

HOW I CAN HELP

Big possibilities.
Practical next steps.

For small and midsize businesses that want a clear direction—and someone who can speak both business and technology.

01 / DISCOVER

Understand your business.

We explore your goals, daily work, challenges, and ideas. Whether you want to improve an existing business or envision a new product, we identify where technology can make a meaningful difference.

  • Business goals & workflow discovery
  • AI & technology opportunity assessments
  • Product vision & exploration
02 / PLAN

Turn possibilities into a practical plan.

I translate those opportunities into a clear roadmap, prioritizing what matters and defining the tools, workflows, and technical approach needed to move forward.

  • AI & technology strategy
  • Product strategy & solution architecture
  • Tool selection & implementation planning
03 / GUIDE

Bring the plan to life.

I help your people and delivery partners put the plan into action, bridging business and technical decisions as you implement, learn, and adapt.

  • Implementation guidance & technical oversight
  • Team training & adoption
  • Ongoing advisory & refinement

A FEW THINGS I’VE HELPED BRING TO LIFE

Ideas, made real.

All projects ↗

WHERE IT ALL TOOK OFF

We built the demo that introduced ASP.NET to the world.

Before ASP.NET’s public release, I built IBuySpy using only Microsoft’s individual development specifications. I worked alongside Scott Guthrie on the demo application Bill Gates used onstage to introduce ASP.NET to the development community.

That work launched a career in books, speaking, and helping others understand what technology makes possible.

The IBuySpy story ↗

SHARING WHAT I’VE LEARNED

On the page.
And on the stage.

Books & speaking ↗
CONFERENCE SPEAKING

CodeMash

CodeStock

ASP.NET Developers Conference

StirTrek

BEYOND THE WORK

A little more Bob.

Music, time on the court, and making things by hand.

Robert Lair playing an acoustic guitar

With a guitar.

Music

AI-generated illustration of Robert Lair playing a tennis shot behind the net

On the court.

4.0/4.5, 2026 4.0 40+ State Champion

AI-generated illustration of Robert Lair feeding a board into a DeWalt thickness planer

In the workshop.

Woodworking, leatherworking & metalworking

A NEW WAVE. A FAMILIAR APPROACH.

“AI is a wave that will reshape how businesses work. I help business leaders learn to surf it—so they can move forward with confidence instead of getting caught in the undertow.”

Robert Lair · AI Strategist & Technology Advisor